10 Opt-in Ideas to Explode Your Email List

Posted March 19, 2018 by Kendra in Growing Your Blog / 1 Comment

Opt-in ideas are not always easy to figure out. And, whether you’re a brand new blogger, or have been blogging for a while, you probably know that opt-in freebies are the best way to grow your list. Opt-in freebies are a great way to deliver amazing value to your readers for free and they serve as a bit of a preview into what a paid product or service would be like from you as well.

pssstt… don’t have your email marketing platform set up yet? Start with this post instead!

But, the biggest issue many bloggers have is figuring out what type of opt-in freebie is the best.

And, the truth is — it really depends on your audience.

I know that is not the answer most people want to hear, but there really isn’t a one size fits all opt-in, and sometimes it takes some trial and error to find the big winner.

So, once you decide what value you want to provide to your audience, you need to figure out the best format to create your opt-in freebie.

I have put together a list of possible formats for opt-in’s you can create! Hopefully it is helpful in creating your winning opt-in freebie!

10 Opt-in Ideas to Help You Explode Your Email List | Email Marketing | Email List | Grow Your Blog

*This post may contain affiliate links. For more information please see my disclosure page.



1 | A Check List

Check lists are a great resource and people love them because they make,what is often a complicated process, easier. If you’re creating a checklist as a lead magnet for a paid program, you can put the steps to the topic you teach into a checklist as a preview. If you’re using a check list as a content upgrade for a blog post, you can simply use the steps you outlined within your blog post and turn them into a checklist so your reader can have all the information in an easy to reference format.

I use a check list as an opt-in freebie in these two posts:

The Ultimate Step-by-Step Guide to Start & Grow Your Email List

22 Essential Steps for Launching a Successful Blog

2 | An Email Course

Email Courses are a great way to get subscribers. People often jump at a free course. They are also a great way to create a mini sales funnel to a paid course or product. You are able to break up your valuable information into a variety of emails over the course of a few days or weeks, and within those emails you can provide a sneak peek into how valuable your paid product is and include the option to enroll or purchase.

I have a mini e-course on my other blog:

See Ya Later Self Doubt: A 6 Part E-mail Course

3 | A Mini Ebook

This is a fairly popular type of opt-in freebie. The reason for that is because it’s easy to create and also easy for your reader to consume. It can also work for a variety of topics and audiences which makes it a great option!

4 | A Workbook

If you teach a topic on your blog then a workbook is a great opt-in idea. For example, I teach people how to start & grow their blogs, so I have a Blog Beginner Workbook as an opt-in freebie. It walks a new blogger through the steps from starting their blog, growing their blog, and monetizing their blog.

5 | A Resource Library

If you have a few great opt-in freebies, you can actually create a freebie library! Make your library only available to your subscribers by making the page password protected. Then you can create an opt-in form to sign up to your email list, at which time they would be emailed the password and have exclusive access to ALL your freebies! This is a great opt-in option for your homepage or even in your main menu.

See my Resource Library Here

6 | Stock Photos

If you have a knack for photography, stock photos are a great opt-in freebie. All bloggers need great photos for their pinnable images, social media, and blog posts, so stock photos often do well as an opt-in. This is a great option if you blog about blogging, design, marketing, etc.

7 | Templates

Templates are a great op-in option, and there are so many possibilities for what type of template you can create. Because of that, templates are a great option for a variety of niches. An example would be a budget spreadsheet, or an email template.

I use a 7 part email template as an opt-in freebie in this post:

How to Create a Killer Welcome Sequence for Your Email List

8 | A Tutorial

Creating a tutorial exclusively for your subscribers is a great way to capture subscribers. The best part is you can create a tutorial about SO many things. The best thing to do is figure out a problem that your audience most likely faces and create a tutorial around that.

9 | A Free Challenge

This is another option for a great opt-in. Creating a free challenge that is only available to subscribers. You can do a 30 day de-cluttering challenge, a 10 day fitness challenge, a 14 day self-improvement challenge, etc. This is an opt-in that fits almost every niche and audience!

I created a 30 day self-improvement challenge on my other blog:

30 Ways to Improve Your Life in 30 Days

10 | A Webinar

Webinars are being a very popular form of opt-in. You could use a recording of a past webinar or open registration for a  new live webinar. This is also a great first step in running a sales funnel and is a great way to pitch a product or course to your audience.


So, there you have it! I hope you found this helpful and it gave you some ideas for potential opt-in freebies to grow your email list! Don’t forget to Pin it so you can come back for ideas later 🙂

What is your most popular opt in? Leave me a comment below!


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