This post may contain affiliate links. For more information please see my disclosure page.
So, you are interested in making a little bit of extra income, and you’re thinking about starting a blog, but you’re not sure if you should take the plunge or not. I’ve been there, trust me.
In my case, I went for it, and looking back now, I am so glad I did. Starting a blog is honestly one of the most rewarding decisions I have made in my life.
After starting my first blog, I grew to love it, and became so passionate about it, that I decided to create my second blog to help others start their own blogs and turn their passions into a profitable side hustle or biz.
Turning my love for blogging into a full-time business is something I am very passionate about and something I am extremely dedicated in doing.
But, earning an income from your blog or turning it into a profitable biz is not an overnight outcome. It takes time and hard work. But, if you enjoy doing it, then that success comes a lot easier!
So, before you take the plunge and invest in blogging as a profitable side hustle or business, I think you should ask yourself 5 big questions.
The key here is to be brutally honest in your answers to truly figure out if blogging is the best option for you!
5 Questions to Ask Yourself Before Starting a Blog
*Please note this post may contain affiliate links. For more details please see my disclosure page.
1 | Do you have a passion, skill, or knowledge of something that you want to share and talk about for the foreseeable future?
To start a blog, you need a topic to blog about. Some people will say you do not need a specific niche, and while I do agree with that to a certain extent, I do draw the limit a little bit with that theory.
I think you can have a broad niche or a very specific / specialized niche, but one thing for sure is that you need a topic to blog about.
I don’t recommend you blog about a whole bunch of different topics / categories, I think it is important to have one specific category. Now, you can 100% have sub categories within that, but you need the draw the line somewhere.
For example, you can blog about healthy eating and your sub categories can be recipes, meal planning, and recommended cooking gadgets and tools.
What I don’t recommend is blogging about cooking, parenting, fashion, blogging, and fitness. That is too many different topics and you are drawing in too many different people looking for too many different things.
When you draw in a variety of people looking for a whole variety of different topics, is makes monetizing your blog hard!
Let me explain why.
So, let’s say you create a blog post about a parenting topic, it goes viral and you get a ton of people who are interesting in the topic of parenting coming to your blog. BUT, you are offering a freebie related to fitness as opt-in to get people to sign up for your email list. So, every person who is on your blog to read about parenting, is NOT going to sign up for that freebie.
OR second scenario, you have a freebie about parenting, and they do sign up for your email list, and then you pitch your first product which is a paid workout plan. If your email list is full of people who signed up because they were interested in your parenting freebie, chances are they are not going to purchase a paid workout plan that has nothing to do with parenting.
Do you see what I mean?
You always want to be attracting your ideal audience/client/customer. Everything you write about, create, sell, etc. should be aimed at a specific audience, and narrowing down your niche or blog topic helps you achieve and attract that ideal audience.
When you create a community that is made up of your ideal audience, you will have a much easier time monetizing your blog. You know what that audience is specifically on your blog for, so you can tailor your efforts to that. You can create a course or product centered around your blog topic and you know your audience will be interested in that topic. You can insert affiliate links that are relevant to your ideal audience and have much higher conversions because they tailored to that group of people.
Related Reading: Affiliate Marketing: How to Start Making Money With Affiliate Links
Now, with all that being said, you want to make sure your topic is something you are passionate about, or at the very least genuinely interested in. You should pick a niche that you are knowledgeable about, or a topic or skill that you are able to teach others about because you have that experience or expertise in that area.
In my FREE Course “Build A Blog: Setting Up Your Blog for Success from Day One” I talk all about how to choose the right niche for you! Enroll in the 6 Part Course today for FREE and start building the blog of your dreams! Click Below for the details:
2 | Are you able to create a unique and authentic brand that helps you stand out from the crowd?
One thing I will say is that you need to come into blogging being true to yourself and staying authentic. Blogging, especially certain blog niches, are very saturated, and it is easy to get caught up in the comparison game.
My biggest advice is to not try to do exactly what everyone else is doing! Stay unique and authentic and you will have so much more success. You need something to help you stand out in the crowd, so by being the same as everyone else, you are doing the exact opposite!
Do you think you are able to bring a unique and authentic brand, topic, or experience to your blog? What is something different that you can offer or provide that others aren’t currently offering? If you can answer that question, blogging may just be the perfect option for you!
3 | Are you a self-learner?
Starting a blog involves a lot of self-teaching. It is pretty much trial and error and testing different methods to see what works best for you and your blog. I spent a ton of time researching various things in regards to blogging, growing my traffic, building an email list, monetizing my blog, etc., etc.. I also have taken different courses and purchased different e-books to further my blogging knowledge.
So, a big question you need to ask yourself is do you have the dedication and drive to learn and keep learning continuously? Blogging methods and tactics change constantly, so you need to be open to life long learning and finding the time to stay up to date on what works, and what doesn’t, etc.
4 | What are the real reasons you want to start a blog?
I want you to really think about your WHY for second. If your reason for starting a blog is just to make money, then you will not have success.
You need to enjoy it and WANT to write and help others by doing so. Creating a successful blog takes a TON of time and hard work. It can be very time-consuming, especially in the very beginning. Making your first $1000 will be the hardest $1000 you ever make. But then, you will get the hang of it and you will find what works for you and it will all start to come together! Eventually your blog income can even become much more passive and you can spend less time on the hustle and grind. BUT, that is not something that comes quickly.
Now, just to be clear here, I am not saying starting a blog because you want to make money from it is wrong. That is totally okay, and honestly that is most people’s intention with starting a blog. BUT it cannot be the ONLY reason. If you don’t enjoy the process, you will fail because you just are not going to put the required effort into something you do not love.
5 | Are you willing to put in the time and dedication without seeing overnight results?
As I kind of touched on in point 4, you need to be willing to put in the work. Blogging can provide you amazing opportunities to create and build your own income and business, but it will not happen overnight.
The potential to earn an income within your first few months is totally possible, but I wouldn’t expect to be earning a full-time income or quitting your day job within the first 6 months of starting your blog.
With KendraBLOGS, I was able to make a profit from my blog in my first month. BUT, KendraBLOGS is my second blog, and I knew what to focus on this time around. With my first blog I did not have that instant success, and it took a while to see any real blog income. But, I also loved it, and I was willing to put in the work and enjoy the process of learning and figuring out what worked.
For more information on my blog income journey you can check out these posts:
6 | Are you willing to invest in your blogs success?
If you want to earn an income from your blog, then you should go into it thinking of it like a business. Like any start-up business, you have some start-up costs and you need to invest in its success!
If you really think about it, a blog is probably one of the cheapest businesses you can start. You will have the initial cost of your domain and hosting, and then depending on what tools you choose to use, there may be some smaller monthly fees as well. But, overall the start-up cost for any other small business would be much, much higher!
So, are you willing to invest in your blogs success?
I have 3 things that I recommend investing in when starting your blog: web-hosting, email marketing, and a great theme!
I explain why these are must have investments in these posts:
I also think it is important to invest (both your time and money) in your own personal learning through the purchase of courses and e-books that will further your knowledge of blogging!
Some great ones I recommend are:
+ Build Your Blog: Starting a Successful Blog from Day One (My FREE Online Course for aspiring bloggers)
So, in summary, if your starting a hobby blog, you can totally get away with free everything! AND, even if you are planning to create a profitable blog, there are lots a GREAT free tools you can use in place of paid tools. BUT you will need to invest some money into certain things that are ultimately just vital to your blog income success.
7 | Do you have self-discipline and time management skills?
Lastly, it takes real discipline and time management to fit blogging into an already busy life. But, it is totally possibly if you have that determination and passion to accomplish that blog success!
If you believe you can stay on task and work on your blog consistently, you will do great! But, you can’t expect to write one blog post every 3 months, never work to grow your community or following, and see success or profit from your blog. That just isn’t realistic.
Something I did was create a planner that tailored to my blog organizational needs. I included all the tools I use to stay on track from a monthly and weekly perspective. The best part is, I created it and then decided I should also make it available to my readers!
See all the details & check out the Busy Blogger Blog Planner Below:
So, there you have it. How did you get along with those 5 questions? Did it make you confident in starting your own blog?
I’m not saying you had to answer each of the 5 questions with 100% certainty either, but if you answered every question with a no, than maybe blogging just isn’t the best option for your side hustle! If you answered 3-5 questions thinking YES! I can defiently do that! Then I would say GO FOR IT GIRLFRIEND!
Ready to take that plunge?! I have a TON of helpful resources for you!
I also have a blog resource library that is filled with free blogging tools, checklists, workbooks, and more to help make your blogging journey a bit easier! Be sure to sign up to the kendraBLOGS Community to gain access!